BlogSensor

The Sandbox is part of Google’s ranking filters, the most important element of which appears to be time online and the age of your website. The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks when other web sites link to your site and how your inbound links grow over time.

Google’s sandbox filter seems to affect nearly all new websites placing them on an initial “probation” status. The effect of this is that new websites may get into Google’s SERP’s relatively quickly and may even perform well for a couple of weeks. When the filter is applied to the new website it is referred to as being put in the “sandbox”. The new website will still show in the result pages, but it will not rank well regardless of how much original, well optimized content and regardless of how many quality inbound links the site may have. The filter restrains new websites from having immediate success in the search engine result pages.
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